Nic Nac 

NicNac is a faux subscription homeplay box for kids and preteens to learn home-focused skills in a creative and fun way.

Type of Project

Side Project

Scope of Work

Identity & Branding, Packaging, Social Content

Project Details

NicNac is a subscription homeplay box for kids and preteens to learn home-focused skills in a creative and fun way. The NicNac box will include various themes of lifestyles like gardening and plants, cooking and nutrition, sewing, art, crafting, and building, and more.

The box encourages and introduces everyday skills, new hobbies, interests,
and early childhood developments while staying at home during the global pandemic.

Visual Personality & Moodboard

WE LIKE:

WE DON'T LIKE:

  • expressions

  • fun illustrations

  • colorful but muted palette

  • light + happy vibe

  • friendly fonts

  • positive messages

  • loud primay colors

  • gradients

  • complex illustrations

  • disrepecting kids intelligence

  • over the top design

  • serif fonts

Logo

NicNac is inspired by the term “knick-knack” because it parallels the idea of items in the house, or in this case, it’s having fun staying at home.

NicNac uses the silents “K” in the name to be more original and uses them as logomarks.

Icon Only
Logo Variants
Taglines + Treatments

A. STAY AWHILE

B. STAY HOME LIFE

C. GROW AT HOME

D. HOMEPLAY ALL DAY

E. DO YOU WANT

TO NICNAC?

Style guide

color palette:

typography:

Web Design

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Homeplay All Day

Design in Use

Use of the logo, taglines, and illustration color palette for content like
social media and packaging.

Social Media

1/1
Welcome Box

A. Welcome Box

B. Sticker

C. Welcome Letter

C.

A.

B.