Nic Nac

NicNac is a faux subscription homeplay box for kids and preteens to learn home-focused skills in a creative and fun way.

Type of Project

Side Project

Scope of Work

Identity & Branding, Packaging, Social Content

Project Details

NicNac is a subscription homeplay box for kids and preteens to learn home-focused skills in a creative and fun way. The NicNac box will include various themes of lifestyles like gardening and plants, cooking and nutrition, sewing, art, crafting, and building, and more.

The box encourages and introduces everyday skills, new hobbies, interests,
and early childhood developments while staying at home during the global pandemic.

Visual Personality & Moodboard

WE LIKE:

WE DON'T LIKE:

expressions
fun illustrations
colorful but muted palette
light + happy vibe
friendly fonts
positive messages

loud primay colors
gradients
complex illustrations
disrepecting kids intelligence
over the top design
serif fonts

Logo

NicNac is inspired by the term “knick-knack” because it parallels the idea of items in the house, or in this case, it’s having fun staying at home.

NicNac uses the silents “K” in the name to be more original and uses them as logomarks.

Icon Only

Logo Variants

Taglines + Treatments

A. STAY AWHILE

B. STAY HOME LIFE

C. GROW AT HOME

D. HOMEPLAY ALL DAY

E. DO YOU WANT

TO NICNAC?

Style guide

color palette:

typography:

Web Design

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