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NicNac

NicNac is a faux subscription home-play box for kids and preteens to learn home-focused skills in a creative and fun way. Inspired by the 2020 pandemic.

 

The NicNac box encompasses various interests, including gardening and plants, cooking and nutrition, sewing, art, crafting, and building, among others.

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Inspired by the global pandemic, the box encourages and introduces everyday skills, new hobbies, interests, and early childhood development while staying at home. 

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Timeline:
1 week
 

Scope of work:
Visual Identity & Branding, Packaging, Social Content

Pink Poppy Flowers
nicnac moodboard.png
Visual Personality & Moodboard

WE LIKE:

  • expressions

  • fun illustrations

  • colorful but muted palette

  • light + happy vibe

  • friendly fonts

  • positive messages

WE DON'T LIKE:

  • loud primary colors

  • gradients

  • complex illustrations

  • disrepecting kids intelligence

  • over the top design

  • serif fonts

nicnac-audience.png

NicNac is inspired by the term “knick-knack” because it parallels the idea of items in the house, or in this case, it’s evokes having fun staying at home.

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NicNac uses the silents “K” in the name to be more original and uses them as logomarks.

Logotype
nic-nac-logo.png
Logomark
nic-nac-mark.png
Variants
nicnac-variants.png
Typography
nicnac-typography.png
nicnac-colors.png
web-homepage.png
Laptop.png
welcome-box-letter.png
welcome-box copy.png
nn-business card .jpg
Stay Home -Orange - Sticker copy.png
Welcome Box & Sticker
nicnac-taglines.png
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