GRAPHIC DESIGN | WEB DESIGN | MARKETING
QuanticMind is a software technology company that uses machine learning and bid-optimization to manage, scale and optimize performance marketing.
My responsibilities consisted of creating any visual graphics for ebooks, email campaigns, websites, social media, and print.
SCOPE OF WORK
Visual Identity and Assets
One of my main tasks was to re-envision and restructure the company website to create a simplified and straightforward approach for new prospects.
The content was outdated, there wasn't a clear path of understanding the services or solutions the company provided, due to the company's restructuring of its product. The information was redundant and consisted of too much copy.
Since the company was stepping into a new chapter, it was in need of a massive site update.
The project team consisted of the Marketing Director, a web developer, and designer (me).
THE END GOALS
There were three userflows we had to keep in mind for the new site:
1. Getting Content (ebooks, resources, etc)
2. Signing up for a Demo
3. Navigating to the Careers page
First step I took was by breaking the site down into its bare pages, adding pages that were hidden or missing, and then focused on bringing the products to one page.
Second was understanding the mission of the company and researching future brand of the company using wordlists and taking to the Co-Founders.
Keywords: Innovation, Friendly, Playful
As apart of the Marketing Team, we'd schedule campaigns for upcoming ebooks, case studies, or webinars.
Using the new QM brand, I was tasked to design variations of sizes to uploaded on social media platforms, blog posts, and email campaigns.
Version 1 - Social Media
Version 2 - Social Media
Social - Instagram
Header Images - Email, Blog Posts
Social - Instagram
Social - Facebook, Linkedin, Twitter