QUANTICMIND

GRAPHIC DESIGN | WEB DESIGN | MARKETING

BACKGROUND

QuanticMind is a software technology company that uses machine learning and bid-optimization  to manage, scale and optimize performance marketing.

MY ROLE

My responsibilities consisted of  creating any visual graphics for ebooks, email campaigns, websites, social media, and print.

SCOPE OF WORK
  • Visual Design

  • Visual Identity and Assets

  • Web Design

  • Marketing Collateral

One of my main tasks was to re-envision and restructure the company website to  create a simplified and straightforward approach for new prospects.
THE CHALLENGE

The content was outdated, there wasn't a clear path of understanding the services or solutions the company provided, due to the company's restructuring of its product. The information was redundant and consisted of too much copy. 

Since the company was stepping into a new chapter, it was in need of a massive site update. 

 

The project team consisted of the  Marketing Director, a web developer, and designer (me).

THE END GOALS

There were three userflows  we had to keep in mind for the new site:

1. Getting Content (ebooks, resources, etc)

2. Signing up for a Demo

3. Navigating to the Careers page

REVAMPING

First step I took was by breaking the site down into its bare pages, adding pages that were hidden or missing, and then focused on bringing the products to one page.

Second was understanding the mission of the company and researching future brand of the company using wordlists and taking to the Co-Founders.

Keywords:  Innovation, Friendly, Playful
ICON STYLES

Product

Company 

Industries

Company Values

*This site has  been changed since the original design.

I contributed to the QM Blog with a piece that reflects on the New QuanticMind site and more about the process.

ILLUSTRATIONS
CAMPAIGNS

As apart of the Marketing Team, we'd schedule campaigns for upcoming ebooks, case studies, or webinars. 

 

Using the new QM brand, I was tasked to design variations of sizes to uploaded on social media platforms, blog posts, and email campaigns.

WEBINARS

Version 1 - Social  Media 

Version 2   - Social  Media 

Blog CTA

Social - Instagram

CASE STUDIES

Header Images - Email, Blog Posts

Banners

Social - Instagram

Social - Facebook, Linkedin, Twitter

Contact

hello@cleosonski.com​ 

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Cleo Sonski © 2019

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