QuanticMind
QuanticMind is a software technology company that uses machine learning and bid-optimization to manage, scale and optimize performance marketing. Centro, a global provider of enterprise automation technology, aquired the company in 2021.
My Role:
Visual Designer
Worked with:
Marketing Director, Demand Generation Manager, Copywriter, Web Developer, Merchant/Customer Success Managers
Scope of work:
Branding, Illustration & Icon Design, Web Design, Marketing Collateral
Web Design
Project Details
The goal was to re-envision and restructure the company website to create a simplified and straightforward approach for new prospects.
The current content was outdated, with no clear path on how to navigate the services the company provided. The site consisted of too much copy and the information was redundant.
Project Team
Marketing Director, Web Developer, and Designer (me).
Moodboard & Inspiration
Research began with wordlists, mood boards, and talking to the Co-Founders to understand the mission and researching what the future brand of the company would shift into.
The new approach to the brand comes from the idea of being nerds who don’t take themselves too seriously.
Keywords: Innovation, Friendly, Playful
Brand & Style Guide
The style guide would be used by the company to follow in presentation decks and throughout the company.
The new style guidelines followed a vibrant approach to tech with vivid colors, added elements for movement and playfulness, and clean clear whitespace to keep it feeling fresh, modern, and timeless.
Icons & Ilustrations
Using mostly clean lines with minimal stylistic detail. Two styles were created to highlight different sections. The first style is playful with pops of color. The second keeps a neutral balance between the information and imagery.
Industries
Product:
Company Values
Comany Perks
Marketing
Within the Marketing Team, we created multiple campaigns for upcoming ebooks, case studies, webinars, events, etc, to drive sales and direct more web traffic.
From elevating the QuanticMind brand, the team's goal was to create engaging industry assets and content that would eventually drive customers to our Sales Team.
By creating a more cohesive approach and modern design, it helped keep our current and potential customers engaged and up to date.
Team:
Marketing Director, Content Writer, and Designer (me).
Scope of work:
Social Media, Email Campaigns & Blog Post Illustrations
Marketing assets were content-focused on product and industry news.
Case studies & eBooks
Self-promoting items like case studies and ebooks were constantly being flushed out to help keep our customers interested and updated.
Email & Ad Campaigns
Upcoming webinars, blog post, ebooks, and company case studies were promoted on all marketing platforms including Facebook, Linkedin, Twitter, Email, and Instagram.
Webinar Campaign
In an effort to not only drive organic traffic to our site, but ads were also set up on social platforms which helped grab more attendees.
Instagram, Linkedin, InMail, Email
Field Events
Marketing flyers and presentation slides were created for tradeshows and events.
