Trader Joe's uses its Fearless Flyer, which is handed out every month to promote seasonal items from the store. It encourages customers  engagement by introducing products and recipes to try using those products. The fearless flyer is one way the company self-advertises its seasonal products.


The idea was to create a short motion graphic video that will evoke the customer's emotions and senses of Trader Joe’s. I wanted to incorporate the essence of the Fall season with illustrations depicting the cold and rainy weather, the assortment of sweet pumpkin flavors, and the sentimental emotions that come along with the season.

​Tools Used:

  • Illustrator, After Effects


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