Visbit
An early-stage startup founded in 2015 on a mission to revolutionize and develop the next generation of visual technologies for a variety of mediums. First developing an artificial intelligence technology for a photo app called Pixbrite.
Today, the company is working on developing technologies that create better experiences for virtual reality (VR) videos.
My Role
Visual Designer
Scope of Work
Visual Identity & Branding, Web, Marketing, and Motion Design
Project Details
The goal was to rebrand and establish new company brand colors, revamped website, and product design.
Visbit transformed from a B2C to B2B company. Now focused on becoming a more professional startup, the company was ready for a rebrand that would fit the new business vision.
Project Team
Co-Founder, Product Designer, Developer, and Designer (me).
Keywords:
Professional, Reliable, Premium, Modern
Inspiration
Research began with wordlists, mood boards, and talking to the Co-Founders to understand the mission and researching what the future brand of the company would shift into.
Brand & Style Guide
This new visual identity is used cohesively throughout the company and used within the VR 360º product
for clients.
After researching various color schemes, we wanted to create a more vibrant palette to help navigate away from a boring corporate feeling, since this was an exciting new change for the company.
Previous Color Palette
Style Guide
color palette:
typography:
Website Design
Because Visbit is a technology company, it was intended to make the website welcoming, easy to understand, and for customers to be able to sign up freely for the VR streaming service.
Icons & Illustrations
The new icons were kept simplistic, illustrative yet clean using combination shades of blue and strong contrast between colors from the color palette to bring a vibrancy to the brand.
Some of the other icons were used in the Visbit Publisher Portal help to ease the technical speech of the product within the dashboard.
Benefits & Features - Light
Benefits & Features - Dark Mode
Marketing Banners
Motion Graphics
When the company was just starting to become public, we relied on motion graphic videos to market and visually introduce Visbit's View Optimized Streaming (VVOS) technology and later the Visbit® All-in-One Streaming Service. The videos were used as a way to introduce what the company offered and how it would benefit our customers.
I was responsible for creating the storyboards, animatics, designing illustrations, and animating the motion graphics.
This video won the 2016 MarCom Platinum Award
Visbit® All-in-One VR Streaming Service was publicly launched with this product tour video to give a glimpse of the product and introduce how the service worked.
